Collagen is one of the body's most abundant proteins, forming the foundation of smooth, firm, healthy-looking skin. It’s responsible for structure, elasticity and that natural, even texture we all look for.

But from around the age of 25, our natural production begins to decline. The process is slow but cumulative, and over time it naturally influences how the skin looks and feels.

This isn’t something to worry about - it’s simply biology - but understanding what’s happening beneath the surface can help you take a more informed, long-term approach to supporting your skin from within.

In Your 20s

From your mid-twenties, collagen production begins to decline by around 1% each year. You won’t see major changes at this stage, but the skin’s underlying structure starts to shift. Elasticity, firmness and overall texture gradually become more influenced by lifestyle, stress and environmental exposure. It’s the point where early support can help maintain the skin’s natural resilience long term.

In Your 30’s

In your thirties, skin changes tend to become more noticeable. Fine lines may start to appear, skin can feel less firm and texture may shift after periods of tiredness or dehydration. Recovery is slower, and radiance can feel less consistent. These changes may not be dramatic, but they are the natural outcome of collagen decline combined with daily habits.

In Your 40’s

By your forties, collagen loss accelerates. Natural hydration levels can shift too, influencing smoothness and overall tone. This stage isn’t about reversing ageing, but understanding the skin’s evolving needs and supporting it in a way that complements its natural changes.

Why Inside-Out Support Matters

While collagen decline is unavoidable, the way you nourish your body can influence how the skin adapts to these shifts. Adequate protein, high-quality collagen supplementation and a balanced approach to nutrition all help support the skin’s structure. It’s not a quick fix, but a consistent input that complements both your topical routine and your lifestyle.

It’s also worth remembering that the body prioritises protein for essential functions first - tissue and muscle repair, enzymes, hormones and overall recovery. Skin is one of the last places those nutrients reach. A high-protein diet, combined with a high-quality source of collagen, ensures there’s enough available to support both the body’s core needs and the structural proteins that influence how your skin looks and feels.

A Simpler Way to Support Collagen

As with any form of nutrition or supplementation, consistency is essential for long-term results. So many of us commit to a new routine (especially with the new year approaching), only to forget to take it, and then wonder why nothing changes.

That’s why we keep things simple. Real ingredients you can trust, made to be enjoyed as part of your daily routine. Our Cacao Blends put us on the map with 5g of collagen per cup, but we’ve taken things a step further with our new Collagen Bars.

With 15g of protein and 10g of grass-fed collagen, The Collagen Bar offers a delicious, easy way to increase your daily intake without a complicated routine - because you deserve to glow from within.

While we can’t stop the clock or prevent natural changes in the skin, we can support it with the nutrients it needs to stay strong, resilient and healthy through every stage of life.